Al Fakher

Al Fakher is the world’s biggest suppliers and distributors of shisha globally. But up until recently, they had no brand guidelines or positioning.

do epic were asked to support Al Fakher in creating a new, global brand positioning, look & feel and campaign that truly connected and understood their target audience.

On an incredibly steep trajectory do epic immersed themselves in the world of shisha, taking Al Fakher from being a b2b factory brand and repositioned them to become a customer centric, forward facing brand. What’s more is halfway through the reposition, we were faced with COVID which meant not only did we reposition a brand ordinarily associated with human connection, we also needed to ensure they lived digitally. The results: an insanely happy partner!