Designed for a Lifetime, Not a Season.
- 01 do epic good +
A real passion project as part of our do epic good* platform. We wanted to tell a story that highlights fast fashion’s unethical practices and staggering environmental impact, but at the same time offers hope for a better future – centered on designers and brands that have chosen to create solutions and design for a lifetime, not a season.
Through partnerships with leaders in the fight for sustainability, we created a social film and two stories that revolved around the use of natural and repurposed fibres and the importance of embracing a circular economy. The response was incredible. We were invited to show the film at the UN General Assembly in line with their Sustainable Development Goals platform, and to host three panels on sustainability-related topics in partnership with the UN at SXSW 2019.
We’re not stopping there. do epic good* is currently in talks to create new partnerships, tell new stories and find new solutions.