Fuel Your Game


  • 01 Sun and Sand Sports

We were invited by Sun and Sands Sports to pitch for their annual Back to School campaign, including the region’s first annual sports talent competition: School’s Got Talent – and we won.

Based on vibrant powder bursts and frozen-in-time action, we created a campaign that lived across print, in store and online – from print ads to store activations to branding for School’s Got Talent and everything in between.

To own their digital space we created a manifesto film, a docu-series centered on last years top three and this years contenders, and dozens of pieces of online content – leading to millions of hits and a spike in audience engagement and product sales.