Nature Needs Heroes

When Timberland came to us with their global sustainability platform, we were tasked with applying the concept for the Middle Eastern market with a slight difference: we needed to make the movement more enticing to a market in the early stages of the sustainability conversation. Our solution: to join forces with upcoming sustainable businesses, start-ups, thought leaders and activists to highlight the heroes who have sustainability built into the core of all they do and are making the future a better place.