Uber Cairo

In a crazy city with so many competing modes of transport, Uber came to us to help them show, educate and meet the unsung heroes and places of Cairo, to their locals.
Joining forces with our on-the-ground experts and partners, we found, filmed and showcased 4 unsung heroes of Cairo who shared their story from a local’s point of view, for a local to discover. With the aim to help explore the hidden gems of a city you may have otherwise not known together with the use of their technology, this insiders’ campaign positioned Uber as the local connector who understands their market and people.