uber : ksa
date
June 2019
partner
Uber
genre
Film, Digital
And I Drive with Uber
As part of a push from the Saudi Arabian government to drive more Saudi citizens into the workforce, Uber needed to break through socially-conditioned preconceptions about drivers in a way that was culturally relevant and spoke to our audience on a human level.
To do that, we created a mini content series that underlined Uber’s role as the supporter of their drivers ambitions, a side hustle that helped them pursue their passions and broaden their horizons, including main films, trailers and insta-stories.
date
June 2019
partner
Uber
genre
Film, Digital
And I Drive with Uber
As part of a push from the Saudi Arabian government to drive more Saudi citizens into the workforce, Uber needed to break through socially-conditioned reconceptions about drivers in a way that was culturally relevant and spoke to our audience on a human level.
To do that, we created a mini content series that underlined Uber’s role as the supporter of their drivers ambitions, a side hustle that helped them pursue their passions and broaden their horizons, including main films, trailers and insta-stories.