uber : ksa

date

June 2019

partner

Uber

genre

Film, Digital

And I Drive with Uber

As part of a push from the Saudi Arabian government to drive more Saudi citizens into the workforce, Uber needed to break through socially-conditioned preconceptions about drivers in a way that was culturally relevant and spoke to our audience on a human level.

To do that, we created a mini content series that underlined Uber’s role as the supporter of their drivers ambitions, a side hustle that helped them pursue their passions and broaden their horizons, including main films, trailers and insta-stories.

date

June 2019

partner

Uber

genre

Film, Digital

And I Drive with Uber

As part of a push from the Saudi Arabian government to drive more Saudi citizens into the workforce, Uber needed to break through socially-conditioned reconceptions about drivers in a way that was culturally relevant and spoke to our audience on a human level.

To do that, we created a mini content series that underlined Uber’s role as the supporter of their drivers ambitions, a side hustle that helped them pursue their passions and broaden their horizons, including main films, trailers and insta-stories.

Hello