As the local Arabic sports channel and apart of the Abu Dhabi Media Group, YAS came to us to create their new positioning in the region and develop their idents.
We decided to get up close and personal by using the latest technology and equipment to shoot the subjects that YAS is known for. A production challenge at its best we shut down bridges to film horses at sunset and claimed airspace to fly drones, all in the name of getting the ‘best shot’!! And we did! The results look speak for themselves!